Press Release - 2014 State of the UK Swimming Industry Report


18th June 2014

Number of UK Swimming Sites decreases by 0.3%

- 3% rise in public swim pay and play fees


The 2014 State of the UK Swimming Industry Report reveals that the UK swimming industry has experienced another year of slight decline over the twelve month period to the end of March 2014, with a decrease of 0.3% in the number of swimming sites.


The report highlights that more swimming pools have closed in the last 12 months than have opened. This is more marked in the private sector but is still seen in the public sector too.


The 2014 report concludes 84% of the UK population lives within 2 miles of a public or privately owned swimming pool with some public access.


Summary of Key Facts

  • There are now 3,287 swimming sites in the UK, down from 3,296 last year.
  • 20 new public and private swimming sites opened in the 12 month period ending 31st March 2014, down from 29 in 2013.
  • Public pay and play fees have increased by 3% over the last 12 months.


Commenting, David Minton, Director of The Leisure Database Company said: “Despite a slight decline in overall swimming pool numbers over the last 12 months,  2014 will be an exciting year for swimming. New technology is changing the way we think about daily events and activities. Some sports like running and cycling were early adopters and although swimming was not, it will catch up in 2014 with a load of new products for in and out of the pool”.


- Ends -



The State of the UK Swimming Industry Report is compiled from the most comprehensive review of the UK swimming industry, involving individual contact with all sites. The reporting period is the 12 months to 31st March 2014. The audit and resulting figures are compiled by independent leisure market analysts, The Leisure Database Company who have been monitoring the performance of the fitness industry for over 30 years. Further details of the report can be found here 2014 State of the UK Swimming Industry Report.


Further Information:


The Leisure Database Company

The Leisure Database Company is a leading independent database specialist and market analyst. Established over 30 years ago, the company is contracted to Sport England and Sport Wales to maintain their respective Active Places databases covering over 20 types of sports and fitness facilities. The company also works with a wide range of fitness operators providing member profiling reports, new site analysis and latent demand estimates.

Tel: 020 3585 1441