2015 State of the UK Fitness Industry Report Contents

FOREWORD

David Minton’s insight into the last 12 months in the fitness industry.

VIEW FROM THE CITY

Commentry by Nick Batram - Leisure Analyst, Peel Hunt

VIEW FROM THE PROPERTY MARKET

Commentry by Ashley Blake - CEO, Otium Real Estate

VIEW FROM THE LEISURE INDUSTRY

Commentry by Ray Algar - Managing Director, Oxygen Consulting

1: REPORT HIGHLIGHTS

Infographic showing total number of clubs, members, penetration rate, market value, new openings, closures and monthly membership fees for public and private sectors.

Graph showing number of clubs between 2007 - 2015 for public and private sectors.

Graph showing number of members between 2007 - 2015 for total market (public and private combined).

Graph showing market value between 2007 - 2015 for total market (public and private combined).

PRIVATE SECTOR ANALYSIS

2: DEFINITIONS

Definition of total market, independents, multi-club operators, new openings, closures, top 10 / 30 operators, low cost clubs, market value, average fee and penetration rate.

3: UK PRIVATE CLUBS

Number of clubs, members, penetration rate, market value, average fee, % wet, % dry and average number of stations.

Table showing number of clubs, members and average membership by region in England and by Country for the rest of the UK.

Graph showing penetration rate between 2005 - 2015.

Graph showing number of fitness stations ranging from 20 through to 200+ and % of clubs in each band.

Graph showing % of clubs with the following other facilities: pool, studio, squash courts, sports hall, indoor tennis, sauna, steam room, sunbed, spa pool and golf.

% of the UK population that live within 2 miles of a private health club.

4: TOP 30 OPERATORS TABLE

Table showing the top 30 operators by number of clubs open on the 31st March 2015.

5: OPENINGS vs CLOSURES

Number of clubs, members, market value, average fee, % wet, % dry and average number of stations.

Graph showing openings and closures between 2011 - 2015.

6: INDEPENDENT vs MULTI-CLUB

Number of clubs, members, market value and average fee.

7: LOW COST

Number of clubs, members, market value, average fee, % wet, % dry and average number of stations.

Graph showing number of clubs between 2011 - 2015.

Graph showing low cost growth analysis between 2011 - 2015 by members, clubs and market value.

Table showing the top 10 low cost operators by number of clubs open on the 31st March 2015.

Graph showing the top 5 low cost operators by number of clubs and members.

Graph showing the low cost market share by members between 2011 - 2015.

8: TOP 10 PRIVATE OPERATORS

Number of clubs, members, market value, average fee, % wet, % dry and average number of stations.

Table showing the top 10 operators by number of clubs open on the 31st March 2015.

Graph showing the top 10 operators by number of clubs and members.

Graph showing the top 10 operators by average number of members and membership fee.

Social media use.

PUBLIC SECTOR ANALYSIS

9: DEFINITIONS

Definition of total market, new openings, closures, top 10 operators, market value, average fee and penetration rate.

10: UK PUBLIC GYMS

Number of gyms, members, penetration rate, market value, average fee, % wet, % dry and average number of stations.

Table showing number of gyms, members and average membership by region in England and by Country for the rest of the UK.

Graph showing penetration rate between 2005 - 2015.

Graph showing number of fitness stations ranging from 20 through to 200+ and % of gyms in each band.

Graph showing % of gyms with the following other facilities: pool, studio, squash courts, sports hall, indoor tennis, sauna, steam room, sunbed, spa pool and golf.

% of the UK population that live within 2 miles of a public gym.

11: TOP 10 PUBLIC OPERATORS

Number of gyms, members, market value, average fee, % wet, % dry and average number of stations.

Table showing the top 10 operators by number of gyms open on the 31st March 2015.

Graph showing the top 10 operators by number of gyms and members.

Graph showing the top 10 operators by average number of members and membership fee.

Social media use.

12: OPENINGS vs CLOSURES

Number of gyms, members, market value, average fee, % wet, % dry and average number of stations.

Graph showing openings and closures between 2011 - 2015.

13: METHODOLOGY

14: ABOUT THE LEISURE DATABASE COMPANY

15: GYMJAM