SOCIAL MEDIA FITNESS INDEX Q1 2016 REPORT
3rd June 2016
946k Facebook likes, 46k Instagram followers, 248k Twitter followers, 9.3k YouTube subscribers*
Pure Gym ranks 1st in social media stakes
One brand tops two social media platform rankings
*Across the top 20 private brands in Q1 2016
The brand new LeisureDB Social Media Fitness Index Q1 2016 report reveals that low cost private brands are excelling on social media, with two big names of the industry dominating the top places.
The Q1 2016 report highlights that overall brand social media presence is growing. Over half of the top 20 private brands gained 1,000+ Facebook likes in Q1 2016 whilst the collective Twitter audience grew 6%.
Whilst some brands are digitally aware, there’s plenty of room for improvement. There needs to be more posts, more interaction and higher engagement.
Facebook is the most common social media platform among the top 20 private brands whilst Instagram is being under-utilised and neglected; only 8 of the top 20 have accounts.
Commenting on the report findings, David Minton, Director of LeisureDB said: “Sport and fitness have a lot of catching up to do. The industry has 9.2million UK fitness members but across the top 20 private fitness brands it can only boast 946k likes on Facebook, 46k followers on Instagram and 248k followers on Twitter. As a benchmark, this first report is a great snapshot of the private fitness industry’s top 20 social media activity in Q1 2016”.
The reporting period is the 3 months from 1st January 2016 to 31st March 2016. The Leisure Database Company who has been monitoring performance of the fitness industry for over 30 years compiled the analysis and resulting figures.
LeisureDB is a leading independent database specialist who provides key market intelligence and analysis across the industry. Established over 30 years ago, the company works with a wide range of fitness operators providing customer profiling reports, new site analysis and latent demand estimates.