Twitter is live. Twitter is real-time. Twitter is about who and what you follow.
Twitter is an ideal platform for brands but the fitness industry has a lot of catching up to do. The industry has 9.2 million fitness members (according to The Leisure Database Company’s 2016 State of the UK Fitness Industry Report) but across the top 20 private fitness brands it can only boast 248k followers on Twitter.
So who needs Twitter? The fitness industry!