IHRSA European Congress, London

David presented at the IHRSA European Congress on Wednesday. His presentation looked at the state of the European fitness markets, particularly within the UK. He also led a tour group around 3 Central London clubs; Third Space Soho, EasyGym Oxford Street and the Oasis Sports Centre, Covent Garden. 

Here are some infographics used in his presentation...

July: Health Club Management

World of Fitness

In the July Issue of Health Club Management, the IHRSA 2017 Global Report findings were published including statistics from the LeisureDB 2017 State of the UK Fitness Industry Report...

 
 

"In the UK, based on research by LeisureDB, 9.7 million people belong to a private corporate health club, up from 9.3 million a year ago. Approximately 6,728 facilities in the UK generate a collective US$6.1 billion in industry revenue. Germany attracts more than 10 million members to 8,600 facilities and generates US$5.6 billion in revenue."

Original Source: Health Club Management

** The 2017 State of the UK Fitness Industry Report can be downloaded via the link **

The 2017 IHRSA Global Report

The 2017 IHRSA Global Report was published today and it shows that the global health club industry continues to grow. In 2016, the industry revenue totalled $83.1 billion, as 162.1 million members visited 201,000 clubs. 

LeisureDB's 2017 State of the UK Fitness Industry report findings were featured in the report:

Europe
In spite of a weakening Euro and challenges in the political landscape, the fitness industry in Europe continues its robust performance. The European health club market serves more than 56 million members as nearly 55,000 health clubs generate $29 billion in revenue. The UK and Germany continue to lead all markets in Europe. In the UK, based on research by LeisureDB, 9.7 million members belong to a health club, up from 9.3 million a year ago. Approximately 6,728 facilities in the UK generate a collective $6.1 billion in industry revenue. Germany attracts more than 10 million members to 8,600 facilities and generates $5.6 billion in revenue.

The 2017 IHRSA Global Report can be purchased here

The 2017 State of the UK Fitness Industry Report can be purchased here

 

Are you square fit?

David recently attended IHRSA 2016 in Orlando as a roving reporter for the Leisure Review. Here's his article from the event:

Almost two years to the day from when Mark Zuckerberg announced that Facebook had purchased the virtual reality (VR) start-up Oculus Rift for around $2 billion, the VR units appeared at IHRSA and Mark’s sister, Randi Zuckerberg, was a keynote speaker.

Sponsored by Matrix Fitness, Randi’s Keynote was titled It’s Dot Complicated and was the first IHRSA keynote to use social media channels to broadcast her inspirational session live. For those who missed it (and in advance of the Leisure Database Social Media Index Report), these are the top five social media channels for fitness professionals.

Number one: YouTube. Video is the way to engage with your audience but few in the UK have this as their priority so far. Six of the top ten public sector brands do not have a channel and only five private brands have over 200,000 views. Number two is Facebook; no surprises there. Facebook is the most common social media platform among UK fitness sites. Number three is LinkedIn. As professionals you can target influencers and expand your network. Four is Instagram. I’ve already banged on about how many public and private fitness brands are neglecting this highly engaging and superior indexing platform. Five is Twitter, the second most popular platform in the UK. Lots of trade suppliers, including MyZone and Precor, used Periscope on Twitter to share their IHRSA showcase live.

On the IHRSA show floor it was like CES (Consumer Electronics Show) meets Fitness. MyZone, Polar, Microsoft, Intel, Reebok, NEO and Garmin were among the main companies who made the move from Vegas in January to Orlando in March, while new technology was evident among almost all companies exhibiting. It seemed like there was an app for everything. Seminars, such as the Fourth Industrial Revolution and the Impact on the Fitness Industry, came from Technogym daily. Precor had a separate section on ‘the future’ and were showing real-time configuration in use in the UK at EasyGym, where you can pay reception for screen access. MyZone moved centre stage with the new app, a sports bra (launched CES 2016), a new integrated T-shirt, group display and a host of online platforms.

As a cyclist I liked the Recon Jet smart eyewear from Intel, also launched at CES. The performance eyewear frame and lenses set wakes up using glance detection to provide live metrics such as heart rate, speed, cadence and power. The point-of-view-camera enables you to capture the moment and the GPS maps can be used to show location of other riders, which is useful when doing endurance rides. Microsoft Health is a good example of a tech company looking for a cause and the Band with continuous optical heart rate monitor, GPS, guided workouts and the usual calls and texts, email and calendar looks and feels too much like the now-defunct Nike Fuel Band. 

Wearables and trackers have now been joined by alternate- and mixed-reality technologies that are poised to invade the fitness space. Although the early target market for Oculus Rift are gamers, fitness suppliers such as UK-based Pulse Fitness have introduced gamification for added motivation. Pulse Interactive Fitness combines facial recognition and augmented reality (AR) using Oculus Rift. With a tilt of the head the game starts and the Trixter bike takes you on an AR ride. Linked live to multiplayers worldwide, the results are shown on the bike, in the headset and on a big screen for the local audience. Zumba have developed a 360-degree VR dance class using Oculus Rift. For those who have always dreamed of dancing with Beto Perez, stop dreaming: do it via VR.

Besides Oculus Rift, the HTC Vive is coming, Sony’s PlayStation VR will be with us soon, along with Microsoft HoloLens; and Google is looking to expand Cardboard. The Samsung Gear VR headset, which Oculus also powers, enables you to select the Samsung smartphone to snap into the headset, a combination was used by Zumba. We are at the beginning of a VR and AR journey and, as a result of the billions been spent on this technology, we will all know about this cool, engaging and immersive experience very soon.    

As I walked through the event I was struck how the square photograph has become the norm. Square images fill our Twitter streams, Facebook dashboards and of course Instagram. Many of the suppliers know this and have adopted it as standard. Many consumers swipe the phone so photos are square on, permanently. Square is another example of how social media has changed the way consumers experience and report on the world around them. Are you square-on fit?

 

A week at LeisureDB

Not only is it FriYAY, it’s also our favourite day of month here at LeisureDB HQ….Pay Day Pie Day Friday!

It’s been a busy week but to celebrate its end, here’s a quick update of the happenings in the past 168 hours.

Natalie and David attended the Active-net event in Loughborough. David was a keynote speaker and presented his talk ‘It’s Dot Complicated’. Following on from Randi Zuckerberg’s talk at IHRSA, David discussed the future of technology within the fitness industry. Thanks for a great event Active-net!

David also spoke at the TIAUK Business of Tennis Forum on Thursday about disruption in sport and the development of aggregators, such as Tennis Trakker Pro, Tennis Math, PlaySport and MoveGB.

Charlotte enjoyed #WorkoutWednesday this week and even won a new hoodie from her personal trainers at The Fitting Rooms, London Bridge!

Jen has been busy producing her 60 Second UK Fitness News video for our YouTube channel ‘Fitness Industry UK’. She discusses recent events within the private and public sectors and you can watch her most recent video here.

Jamie is busy exploring the possibility of expanding our new mobile app building services beyond the health and fitness industry…learn more here.

We're excited to play with our new crowdfunded Skulpt Chisel which arrived this week, its cutting edge wearable tech to measure body fat & muscle quality, with an accompanying mobile app - we’ll be reviewing it on our YouTube channel soon

Everyone in the office has been working hard on the new 2016 State of the UK Fitness and Swimming Industry reports which will be released in May. Excitement is also building for our newest Social Media Index report and services, more news to follow about these!

Have a great bank holiday!

From the LeisureDB team

 
 

IHRSA 2016 Highlights

Last week David attended IHRSA in Orlando. Here's a few highlights from the show.

UK Pulse Interactive combines facial recognition, Trixter bikes and augmented reality Oculus Rift for a unique workout.  

The Intel Recon Jet offers smart eyewear for your active lifestyle.

The cycling glasses show live metrics, heart rate, speed, power and ride summary, plus built-in glance detection, point of view camera, GPS maps and of course, social connectivity!

Amongst all of the incredible new fitness technology, there continues to be healthy competition amongst the big name heart rate monitoring brands MyZone, Polar and Heart Tech Plus. With the tracking companies offering new and exciting features or products such as sports bras with built-in trackers and group displays of live data streams. 

Last but certainly not least, Zumba have embraced virtual reality by connecting with YouVisit to deliver a new dance experience for customers...and David loved it!

The next trip takes David and Natalie to the FIBO exhibition in Cologne. 

#IHRSA15 Moments

Fitness Industry UK
Fitness Industry UK.jpg
Fitness Industry UK.jpg
 

Some booths / stands at #IHRSA15 show need to come with a health warning 'do not try this in your own gym' the demonstrators on FreeMotion show how they can interpret 'free'!

 

Downtown LA is full of Beaux-Arts and Art Deco gems including the Higgins Building where the Edison, a post industrial steam punk nightclub in the basement played host to the @matrix party at #IHRSA15 and the boys from @jubileehall look electrified when the hostess explained the basement contained LAs first privately owned power plant.

 

@RayAlgar is questioned by a white bunny on Downtown street in LA post #IHRSA15 about his Low Cost Gym report.

 

Sun setting on a great #IHRSA15. Work over and now time to enjoy a well deserved break American style!

IHRSA 2015: Disruptive Technologies and the Impacts on the Fitness Industry

Attending IHRSA 2015, come and catch up with David this Wednesday - Details below on the session he is chairing:

 

Title: A Smart World: Disruptive Technologies and the Impacts on the Fitness Industry (Roundtable)

Date: Wednesday March 11th 2015

Time: 3.30pm - 4.30pm

Room: Los Anglees Convention Centre - Room 308