The future will be all about data...

As an estimated 80 per cent of CV equipment will be able to link up to Apple’s GymKit within a few years, the future will be all about data. Rather than threaten the role of the PT on the gym floor, I think data driven equipment will have the opposite effect and people will need more help, advice and reassurance on how to interpret it most efficiently. And, just as the car industry is having to adapt to the presence of electric cars, the fitness industry will also adapt. It will be more software than equipment led. With Apple, the largest tech company in the world, moving into our space and making it a data game, people’s perceptions of exercise will change. The gym is likely to be incorporated into everyday wellness habits like walking and climbing stairs. Data will give PTs the opportunity to get more involved with their clients between sessions, give personal push notifications, see what their clients are doing when not at the gym and praise them. This innovation will also involve more people from different levels of society, as one of the reasons why lower income groups don’t engage is because they often don’t know where to start. Operators will be forced to adapt, because their clients will adapt, but they should embrace the change. 

David Minton

Original Source: Health Club Management - issue January 2018, pg. 37

 
Screen Shot 2018-01-04 at 09.11.23.png

Age is just a number

These inspirational individuals prove you can be fit and active at any age.

Jack Cowlishaw, 76  Jack, from Sheffield, is a keen runner and he recently signed up to his eighth 10k race in a row. He also regularly competes in full and half marathons and works out in the gym, 4 times a week.

Jack Cowlishaw, 76

Jack, from Sheffield, is a keen runner and he recently signed up to his eighth 10k race in a row. He also regularly competes in full and half marathons and works out in the gym, 4 times a week.

 
Eddy Diget, 71  Eddy, from Oxford, has recently been named Britain’s oldest personal trainer. He works at DW Fitness and runs over 35 PT sessions a week. In the past, Eddy was in the Navy and once a champion bodybuilder.

Eddy Diget, 71

Eddy, from Oxford, has recently been named Britain’s oldest personal trainer. He works at DW Fitness and runs over 35 PT sessions a week. In the past, Eddy was in the Navy and once a champion bodybuilder.

Joahnna Quaas, 90  In 2012, Johanna was recognised by the Guinness Book of Records as the oldest gymnast in the world. She recently attended FIBO and is the face of the Deutschland Trainiert (Germany Works Out) campaign.

Joahnna Quaas, 90

In 2012, Johanna was recognised by the Guinness Book of Records as the oldest gymnast in the world. She recently attended FIBO and is the face of the Deutschland Trainiert (Germany Works Out) campaign.

 
Svend Stensgaard, 93  Svend, from Denmark, is the world’s oldest licensed powerlifter and in a recent video is seen to impressively lift 130kg. Suffering a heart attack three years ago hasn’t stopped Svend, he is taking part in the upcoming World Championships this year, where he aims to take home the silver award.

Svend Stensgaard, 93

Svend, from Denmark, is the world’s oldest licensed powerlifter and in a recent video is seen to impressively lift 130kg. Suffering a heart attack three years ago hasn’t stopped Svend, he is taking part in the upcoming World Championships this year, where he aims to take home the silver award.

Charles Eugster, 96  Charles is an all-round athlete, especially when it comes to bodybuilding and wake boarding. He also holds world records in sprinting and rowing!

Charles Eugster, 96

Charles is an all-round athlete, especially when it comes to bodybuilding and wake boarding. He also holds world records in sprinting and rowing!

 
Diana Green, 81  This year, Diana will run the London Marathon – for the 13th time – on her 82nd birthday. 

Diana Green, 81

This year, Diana will run the London Marathon – for the 13th time – on her 82nd birthday.