I noticed these eye catching posters yesterday on London's Underground for Sport England's This Girl Can campaign which aired on TV for the first time last week - see video below.
"This Girl Can is a national campaign developed by Sport England and a wide range of partnership organisations. It's a celebration of active women up and down the country who are doing their thing no matter how well they do it, how they look or even how red their face gets."
Their strong marketing message is "This Girl Can is here to inspire women to wiggle, jiggle, move and prove that judgement is a barrier that can be overcome.", and so far it looks like the public have got right behind the campaign with women relating strongly to the videos and posters.
If you haven't already take a look at This Girl Can website - http://www.thisgirlcan.co.uk where you can see more videos, more posters, meet the girls involved, go behind the scenes, see the social media response and if you feel inspired you can join the conversation.
There are some nice links to sites like Women Climb, Breeze to get you involved but the best are found on running where there's 9 links in total. Strange that there's no links to the many sports apps that could help with the 'call to action'. All very good getting women behind the campaign but will be interesting to see if it increases women participation across the sports they are promoting.