FT Article - Pay-as-you-go gyms increase in popularity over longer contracts

Interesting article in the FT yesterday looking at the rising popularity of pay-as-you-go gyms in the UK containing the following quote from David.

“New technology puts the power into the users’ hands,” says David Minton, director at The Leisure Database Company. “We just haven’t been in that position before and what we are finding is that the consumers love it.”