Goodbye waif. Hello weights.


Our stats were recently published in an article called 'Goodbye waif. Hello weights' by Sally Williams in The Times Magazine. The article features a number of female fitness role models and discusses the belief that "strong is the new skinny". See how we were quoted below:

  • "One in seven people in the UK is a member of a gym, according to a May 2016 Leisure Database Company report, a rise of 5.3 per cent on the previous 12 months". 

  • "You have bloggers, on-demand channels, trackers, wearables, apps, and many of them are now picking up on the fact that, for women, strong is good" says David Minton, director of the Leisure Database Company. "It's just in the new vocabulary". 

See original article via this link

Purchase and download our 2016 State of the UK Fitness Industry report here