énergie Evolution Conference 2016

On Saturday, David attended and presented at énergie’s Evolution Conference 2016. It was their 13th annual conference but this year marked a change as Jan Spaticchia (CEO) officially announced their rebranding from the énergie Group to énergie Fitness.

Alongside the announcement of their rebranding, énergie Fitness announced E-labs, a first for the UK fitness sector. It’s the opportunity to pitch an idea for investment and helps to promote innovation within the industry. The top 10 ideas will be chosen to pitch to Jan Spaticchia in a new start up programme. Best of luck to those entering!

Amongst the 11 speakers scheduled for the day, David was asked to discuss ‘Innovation Impacting the Fitness Industry’. David opened his presentation discussing how the fitness industry has seen tremendous growth in the past year. The 2016 State of the UK Fitness Industry report, published by The Leisure Database Company in May this year, notes that the industry has more members, market value and clubs than ever before. 

David, and the Leisure Database Company, are fascinated by the impact of technology advancing and innovating the fitness industry. We are a screen generation and the development of apps, wearables, social media, virtual reality, augmented reality and real-time data is changing every industry as we know it.

David was recently quoted in the Investors Chronicle about just how technology and innovation need to come hand in hand…

"Between 2007 and 2011 the industry ticked along quite effectively, but with limited growth due to little innovation. It takes a while for new technology and innovation to have an impact on an industry. Smartphones have revolutionised the way consumers record their daily activity and check their health. The interest in tracking devices and wearable technology could help maintain general interest in fitness and be good for the industry.

The penetration of private health clubs (not under local authority control) has grown from 7.5 per cent to 9.1 per cent in the past four years and the joint public-private penetration is an impressive 14.3 per cent - an all-time high. Although we can point the finger to the rapidly expanding low-cost market for most of this growth, it is worth looking at the underlying technology that makes it possible.

Low-cost clubs are a hub of technology, relying on immediate data science and enterprise security software. Their presence on social media and ability to communicate digitally with customers is impressive and also allows for secondary spend across their mobile platforms.

Timing has played its part in bringing fresh technology, vision, innovation, interest and finance into an industry that we have always believed has enormous potential. Parts of it have been driven from 'data poor' to data-driven businesses and some consumers have turned themselves into walking, running, cycling, swimming and fitness data hubs.”

During his presentation, David mentioned the Amazon Echo, a wireless speaker and voice command device. It responds to the name ‘Alexa’ and is designed to allow hands-free convenience, it can control switches and connect to a number of devices…but most importantly it’s the future of technology. An Amazon Echo was up for grabs in a prize draw at the Evolution Conference and we’re pleased to say that Carmel Dungan from énergie Huddersfield was the lucky winner. Carmel contacted David to thank him for mentioning the Amazon Echo during his presentation and how she’s looking forward to using it! Congrats Carmel!

Goodbye waif. Hello weights.


Our stats were recently published in an article called 'Goodbye waif. Hello weights' by Sally Williams in The Times Magazine. The article features a number of female fitness role models and discusses the belief that "strong is the new skinny". See how we were quoted below:

  • "One in seven people in the UK is a member of a gym, according to a May 2016 Leisure Database Company report, a rise of 5.3 per cent on the previous 12 months". 

  • "You have bloggers, on-demand channels, trackers, wearables, apps, and many of them are now picking up on the fact that, for women, strong is good" says David Minton, director of the Leisure Database Company. "It's just in the new vocabulary". 

See original article via this link

Purchase and download our 2016 State of the UK Fitness Industry report here


A week at LeisureDB HQ

Article in The i Paper

Article in The i Paper

On Monday 16th we released our 2016 State of the UK Fitness Industry Report and we’re thrilled to say it’s been another year of success…the fitness industry is thriving! Thank you to everyone who’s mentioned or quoted us!

Last Thursday, David visited the Retention Convention in Birmingham and the line-up of speakers was pretty special. Dr Paul Bedford, or Guru Paul as he’s also known, discussed ‘Big Data, AI and its impact on Retention’. With the number of UK Fitness members exceeding 9 million for the first time ever, it’s vital we identify the best strategies for retention.

Tomorrow and Thursday takes Natalie to the Midlands for this year’s SIBEC UK event, another great opportunity to network within the fitness industry. Be sure to say hello!

Back at HQ, Charlotte and Abi are both working hard on LeisureDB’s next publications. Coming soon will be the 2016 State of the UK Swimming Industry Report and we can’t wait to let you know if the industry has changed. We’re also very excited to announce our brand new Social Media Fitness Index (Q1 2016). For the first time ever, we’ve ranked the top 20 private operators according to their best use of social media. Who will be number 1? 

A week at LeisureDB

Not only is it FriYAY, it’s also our favourite day of month here at LeisureDB HQ….Pay Day Pie Day Friday!

It’s been a busy week but to celebrate its end, here’s a quick update of the happenings in the past 168 hours.

Natalie and David attended the Active-net event in Loughborough. David was a keynote speaker and presented his talk ‘It’s Dot Complicated’. Following on from Randi Zuckerberg’s talk at IHRSA, David discussed the future of technology within the fitness industry. Thanks for a great event Active-net!

David also spoke at the TIAUK Business of Tennis Forum on Thursday about disruption in sport and the development of aggregators, such as Tennis Trakker Pro, Tennis Math, PlaySport and MoveGB.

Charlotte enjoyed #WorkoutWednesday this week and even won a new hoodie from her personal trainers at The Fitting Rooms, London Bridge!

Jen has been busy producing her 60 Second UK Fitness News video for our YouTube channel ‘Fitness Industry UK’. She discusses recent events within the private and public sectors and you can watch her most recent video here.

Jamie is busy exploring the possibility of expanding our new mobile app building services beyond the health and fitness industry…learn more here.

We're excited to play with our new crowdfunded Skulpt Chisel which arrived this week, its cutting edge wearable tech to measure body fat & muscle quality, with an accompanying mobile app - we’ll be reviewing it on our YouTube channel soon

Everyone in the office has been working hard on the new 2016 State of the UK Fitness and Swimming Industry reports which will be released in May. Excitement is also building for our newest Social Media Index report and services, more news to follow about these!

Have a great bank holiday!

From the LeisureDB team