Fitness cocktails and boutique cannibalisation

Fitness and technology expert David Minton shares insights from his latest report on the evolution of boutique fitness and explains how technology will help to power ‘Fitness 2.0’

What were the key findings from your recent report on boutique fitness?

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Balance Festival 2019

Today the team attended Balance Festival at the Old Truman Brewery in Shoreditch. It’s the UK’s largest celebration of the wellness movement and it’s the festival’s second year running. There’s wellness talks, group exercise classes with top boutique fitness studios and so many delicious freebies to try!

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Workouts at London's boutique studios

In the past few months we’ve tried classes at Ministry of Sound Fitness, Equilibrium, The Yard at Third Space, Ten Health & Fitness, 1Rebel, Digme and many more. Check out @thefitness4 on Instagram for more of the team’s fitness adventures.

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Boutique fitness attracts a wide range of investment

London’s growth in both supply and demand for boutique studios has become the fastest growing fitness segment. By the end of October 2018, London had 278 boutique sites with over 400 studios offering 15,806 classes each week. The popularity of this segment, which sets itself apart by offering captivating experiences providing a memorable visit, is detailed in the new benchmark report 2018 London Boutique Studio Report.

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