We’re passionate about leisure market intelligence because we know that an understanding of your target market and customers enables good decision making, better investments, better strategies for success and happier, more loyal customers. All of which lead to a greater competitive advantage!

We seek to maximise your business potential in the leisure market.  Providing the best market data, the best site and customer analysis and the best advice to develop your customer potential, we are the leading leisure market intelligence specialists.



Latest Fitness Industry Stats:  7,239 Gyms, 10.4m Members, £5.1billion Market Value

Latest Swimming Industry Stats: 4,543 Swimming Pools at 3,161 Sites