SOCIAL MEDIA FITNESS INDEX Q2 2016 CONTENTS

FOREWORD

David Minton’s insight into the fitness industry’s current use of social media.

1: Methodology

2: Definitions

Definitions for Twitter, Facebook, Instagram and YouTube terminology.  

3: Report Highlights

Infographic showing the top 5 brands according to their overall social media performance.

Infographic showing the total number of Facebook likes, Instagram followers, Twitter followers, YouTube subscribers and views across the top 20 private brands.

4: Overall Ranking

Table showing the top 20 private brands ranked by their overall social media performance.

SOCIAL MEDIA PLATFORM ANALYSIS

5: Facebook

Table showing the ranking of the top 20 private brands for Facebook.

Graph showing the growth in likes in Q2 2016.

Graph showing the increase in the number of new likes in Q2 2016.

Graph showing the relationship between the number of gyms and the number of likes in Q2 2016.

Graph showing the relationship between the number of likes and the average number of posts per day in Q2 2016.  

Graph showing the average number of posts per day in Q2 2016.

Graph showing the service level (%) in Q2 2016.

Chart showing the type of posts in Q2 2016.

Graph showing the engagement rate (%) in Q2 2016.

Image showing the top posts in Q2 2016.

6: Instagram

Table showing the ranking of top 20 private brands for Instagram.

Graph showing the growth in followers in Q2 2016.

Chart showing the total number of posts by brand in Q2 2016.

Graph showing the engagement rate (%) in Q2 2016.

Graph showing the relationship between the number of gyms and the number of followers in Q2 2016.

Graph showing the relationship between the number of followers and the number of posts in Q2 2016.

Images showing the top posts in Q2 2016.

7: Twitter

Table showing the ranking of the top 20 private brands for Twitter.

Graph showing the growth in followers in Q2 2016.

Graph showing the average number of tweets per day in Q2 2016.

Graph showing the relationship between the number of gyms and the number of followers in Q2 2016.

Graph showing the relationship between the number of followers and the average number of tweets per day in Q2 2016.

Graph showing the reply rate to direct @mention tweets in Q2 2016.

Graph showing the engagement rate (%) in Q2 2016.

Images showing the top tweets posted in Q2 2016.

8: YouTube

Table showing the ranking of top 20 private brands for YouTube.

Graph showing the growth in views in Q2 2016.

Graph showing the growth in subscribers in Q2 2016.

Graph showing the relationship between the number of views and the number of videos in Q2 2016.

Graph showing the relationship between the number of subscribers and the number of videos in Q2 2016.

Graph showing the number of videos posted in Q2 2016.

Images showing the top videos in Q2 2016.

9: Social Media Fitness Analysis

10: About The Leisure Database Company

11: LeisureDB Mobile Apps

12: Industry Reports