PRESS RELEASE - SOCIAL MEDIA FITNESS INDEX Q2 2016 REPORT
1st August 2016
993k Facebook likes, 55k Instagram followers, 262k Twitter followers, 10.6k YouTube subscribers*
Xercise4Less ranks 1st in social media stakes
One brand tops three social media platform rankings
*Across the top 20 private brands in Q2 2016
LeisureDB’s Social Media Fitness Index Q2 2016 report reveals that low cost private brands continue to be excelling on social media. Xercise4Less have topped the overall ranking this quarter ahead of second placed Pure Gym.
Following a storming performance in Q2 2016, Xercise4Less have overtaken all other brands in 3 of the 4 social media platforms. Meanwhile, 7 of the top 15 fitness brands have dropped between 1-10% in the overall scoring.
Despite the number of likes, followers, subscribers and views across all channels growing in Q2 2016 from Q1, there has still been less activity and engagement. Could this be a result of more social media activity taking place during the new year fitness boom? And why are brands still failing to provoke responses to their posts?
Commenting on the report findings, David Minton, Director of LeisureDB said: “Fitness industry brands could grow quickly if they took advantage of the opportunities to connect with the consumers…We will be looking out for improvements in Q3 2016”.
The reporting period is the 3 months from 1st April 2016 to 30th June 2016. LeisureDB who has been monitoring performance of the fitness industry for over 30 years compiled the analysis and resulting figures.
LeisureDB is a leading independent database specialist who provides key market intelligence and analysis across the industry. Established over 30 years ago, the company works with a wide range of fitness operators providing customer profiling reports, new site analysis and latent demand estimates. 2016 sees the launch of 2 new services: LeisureDB Mobile Apps and the LeisureDB Social Media Fitness Index.
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