NEW: launching summer 2018:
SOFI - the social fitness index:
LeisureDB is launching a new platform which will monitor the Social Media Feeds of all 7,000+ Fitness sites across the UK.
SoFi - The Social Fitness Index started as a quarterly report, but following feedback a new platform has been developed in a joint venture with IRIS Worldwide the participation agency.
The new platform has been loaded with social media activity from Jan 1st 2018 across the four main channels (Facebook, Twitter, Instagram and YouTube) to provide both instant views of both brand and individual site actvity and the comparative activity of their competitors. The new platform will also listen to the consumer, picking up on sentiment and reaction to the offering.
This anonymised, aggregated data will be presented via a new dashboard, under subscription, to operators and owners who are keen to understand how their brand is viewed hour by hour, day by day or any time period against the messages from their competitors.
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