State of the UK SWIMMING Report 2023 Contents

FOREWORD

David Minton & Heidi Blackburn’s insight into the last year in the swimming industry.

INDUSTRY VIEWS

New to this year’s report are expert and operator interviews and commentary, for insight into the story behind the statistics.

1: TOTAL MARKET

Infographic showing number of sites with pools and total number of pools for total market (public and private combined) and then number of private clubs/public centres with pools in 2019, 2022 & 2023.

Graph showing number of sites with a swimming pool for public and private sectors between 2010-23.

Infographic showing % of the UK population that live within 2 miles of a swimming pool.

Graph showing number of new openings split by month (since 1 April 2022) and public and private sectors.

Graph showing number of closures split by month (since 1 April 2022) and public and private sectors.

Infographic showing number of sites, number of pools, number of openings and number of closures split by public and private sectors.

Infographic showing number of sites and number of pools split by country and London.

Map showing pool locations in the UK.

PRIVATE MARKET ANALYSIS

2: DEFINITIONS

Definition of private clubs, top 10 / 30 operators, independents, multi-club operators, openings, closures and pool type.

3: UK PRIVATE CLUBS

OVERVIEW

Infographic showing number of clubs with a swimming pool, number of pools, number of openings, number of closures and average membership fee.

Infographic showing number of clubs and number of pools split by top 10 operators, multi-club operators and independents in 2022 & 2023.

Graph showing the % of pools that are a main pool, teaching pool, leisure pool or outdoor pool.

Graph showing % of clubs with the following other facilities: gym, studio, squash courts, sports hall, indoor tennis, group cycling, sauna, steam room, sunbed, spa pool and golf.

Graph showing the % of clubs that have a main pool.

Graph showing the % of clubs that have a teaching pool.

Graph showing the % of clubs that have an outdoor pool.

POOL LOCATIONS

Graph showing number of clubs split by region in 2022 & 2023.

Table showing number of clubs split by region.

Infographic showing % of the UK population that live within 2 miles of a private club with a swimming pool.

OPENINGS & CLOSURES

Graph showing openings and closures between 2011-23.

TOP 30 POOL OPERATORS

Table showing the top 30 pool operators by number of clubs open on the 31 March 2023.

TOP 10 POOL OPERATORS

Number of clubs and number of pools.

Table showing top 10 pool operators by number of clubs.

Graph showing top 10 operators’ combined pool market share, versus rest of market.

Graph showing top 10 pool operators by number of clubs in 2019, 2022 & 2023.

INDEPENDENTS & MULTI-CLUB

Graph showing number of clubs with a pool for independents and multi-clubs between 2015-23.

PUBLIC MARKET ANALYSIS

4: DEFINITIONS

Definition of public centres, average swim pay and play fee, top 10 operators, openings, closures and pool type.

5: UK PUBLIC CENTRES

OVERVIEW

Infographic showing number of centres, number of pools, number of openings, number of closures and average membership fee.

OPENINGS & CLOSURES

Graph showing openings and closures between 2011-23.

POOL LOCATIONS

Graph showing number of centres with a swimming pool split by region in 2022 & 2023.

Table showing number of centres split by region.

Infographic showing % of the UK population that live within 2 miles of a public sector swimming pool.

FEES & PRICING

Table showing average swim fee split by region.

Graph showing average swim fee between 2015-23.

MANAGEMENT MODELS

Infographic showing number of centres and number of pools split by trust operators, leisure management contractor operators and In-house operators in 2022 & 2023.

Graph showing % of public management market share by type.

Graph showing % of public management market share by type and then split by country.

POOL FACILITIES

Graph showing the % of pools that are a main pool, teaching pool, leisure pool or outdoor pool.

Graph showing % of centres with the following other facilities: gym, studio, squash courts, sports hall, indoor tennis, group cycling, sauna, steam room, sunbed, spa pool and golf.

Graph showing the % of centres that have a main pool.

Graph showing the % of centres that have a teaching pool.

Graph showing the % of centres that have an outdoor pool.

Number of centres, number of pools and average fee.

TOP 10 POOL OPERATORS

Table showing top 10 pool operators by number of centres.

Graph showing top 10 operators’ combined pool market share, versus rest of market.

Graph showing top 10 pool operators by number of centres in 2019, 2022 & 2023.

Graph showing top 10 operators by number of centres and average swim fee.

Graph showing top 10 operators by average swim fee.

6: METHODOLOGY

7: OUR PARTNERS

8: WORK WITH US

9: OUR TEAM OF EXPERTS