Alliance Leisure is the leading development partner for local authority leisure facilities across the UK. Celebrating its 25th anniversary in 2024, it has completed over 230 projects with an investment value of more than £340m. Its focus: delivering transformational projects that create engaging active environments and support healthy, happy, prosperous communities.

With projects ranging from £40m new-build facilities and large remodelling of leisure spaces to splash pads and outdoor pitches, Alliance Leisure has been instrumental in changing the face of public sector leisure provision over the past two decades. 

It’s time to meet your new club management team! We’re the only club manager who can help you run your club at every level; personally collecting your direct debits, handling member enquiries, providing gym software and fully integrated access control – no matter what you need, it’s all covered with us!

Get in touch with Ashbourne Membership Management today and let’s work together to build your dream gym business.

EGYM is a global fitness technology company on a mission to shift healthcare from repair to prevention. Its AI-powered ecosystem spans two core areas: smart, connected fitness technology that helps facilities attract and retain more members by enabling personalised workouts that adapt to every fitness level and goal – and EGYM Hussle, a leading corporate wellness solution that gives employees access to thousands of fitness, sport, and wellness facilities through a single membership. Together, they make effective training accessible to everyone.

EGYM is part of the Playlist portfolio of brands.

For more information about EGYM, please visit uk.egym.com

Les Mills is the global leader in group training and creator of over 30 programs available in leading fitness facilities around the world. Les Mills programs include the world’s most popular strength-based group workout BODYPUMP™, BODYCOMBAT™ (martial arts), THE TRIP™ (indoor cycle with CGX), CEREMONY HYROX™ (functional circuit training), and its latest fitness innovation – BODYPUMP HEAVY™. 

The company was founded by Les Mills – a four-time Olympian and national head coach of New Zealand track and field – who opened his first gym in 1968 with the aim of taking elite sports training to the masses. Today, Les Mills workouts are delivered by 100,000 certified Instructors in 23,000 clubs across 110 countries, as well as via the LES MILLS+ streaming platform and Extended Reality (XR).

Watch the Les Mills story

Matrix  Fitness is the world’s fastest-growing commercial fitness brand and the commercial division of Johnson Health Tech. We offer a comprehensive portfolio of cardiovascular, strength, and group training equipment backed up by a dedicated aftercare team. As a trusted partner, our highly knowledgeable sector specialists are on hand to support the success of fitness facilities, beyond the provision of equipment.

physical activity facilities forum (paf) brings together facility operators, architects, suppliers, and industry leaders to connect, collaborate, and innovate. paf hosts four events across the UK, Scotland, Ireland, and Europe, creating a focused environment for building partnerships and shaping the future of physical activity facilities.

PSLT Fitness Solutions is a premier provider of customised remanufactured gym equipment and upholstery services across the nation. It works across a wide range of markets and proudly collaborates with industry leaders such as PFP, Everyone Active and Snap Fitness.

Specialising in the manufacture of Core Gym Equipment, it’s the foremost supplier of British-made gym equipment. It also offers a wide range of maintenance contracts, with service engineers that cover the whole UK and most brands of equipment. Finally, with an in-house logistics team, it guarantees seamless delivery and gym relocations, with an unwavering commitment to excellence and customer satisfaction.

Thryv is an AI-powered marketing software for small businesses. It handles the complete customer journey in one unified platform, supported by success services and presence boosting marketing, so you can grow without becoming a full-time marketer. Thryv helps you get found online, turn more leads into customers, and drive repeat business automatically.

Johnson Digital is a media production company based in High Wycombe, UK, offering unique studio spaces alongside creative and technical support to bring your ideas to life. A 6,000 sq ft facility houses five versatile studios with advanced LED technology, ideal for high-quality multimedia projects. They specialise in product and fitness content, with extensive TV and film experience.

Kitbrix had great success with the original Hero bag, designed in 2013, and since then has expanded its range with innovative, problem-solving products tailored for adventurers and outdoor sports enthusiasts. Built to endure mud, surf, sweat and water, each item is crafted with durability and organisation in mind. KitBrix offers the ideal solution for storing and transporting gear – whether it’s race day, a weekend hike, or a day at the beach. The modular design keeps equipment clean, separated, and easily accessible, helping our consumers stay prepared, focused, and ready for action in any environment.

P81 draws on over 25 years’ experience in the leisure sector to offer businesses the best solutions to their branding and product needs, working together with its customers to increase their sales, drive secondary spend and promote their brands. Its client service team can work closely with customers to ensure complete brand conformity across a wide range of products, from promotional items to uniforms. We’re proud that our success is built on a culture of service, with strong relationships with our clients, a determination to get the job done well, and, not least, worldwide network of manufacturing, logistics, and delivery solutions that is second to none. This has given P81 an enviable client list including some of the biggest leisure operators across the globe such as Basic Fit, David Lloyd, Pure Gym and Gym Group to name just a few.

Pulse Fitness is a market-leading provider of innovative commercial and home fitness solutions. With its award-winning portfolio, it works with over 30,000 leisure facilities in 30 countries, from private clubs, hotels and spas to rehabilitation centres, corporate gyms and universities. As well as offering 360-degree leisure solutions, Pulse Fitness is proudly the only company to research, design, develop and build technologically advanced equipment of this standard in the UK. Through the integration of its fitness app TRAKK, Pulse Fitness provides a fully-connected fitness experience.

TANITA is the founder of Bioelectrical Impedance Analysis (BIA) and the first to bring a so-called body fat analyser to the market. By continuing to innovate and develop, we have become the world leader in health monitoring and the only manufacturer making it available to both professionals and home users. We work hard every day to do our bit for a healthier and happier world. We want to motivate people to take control of their own health. We do this through innovative technologies, development of new measurements and innovative products and partnerships.

Active Insight empowers organisations to optimise and measure their customer experience (CX) through delivering tailored learning and development programmes and advanced insights through comprehensive CX platforms. Specialising in CX insight, we provide operators with tools to understand, manage, and enhance every aspect of the customer journey from acquisition through to cancellation, transforming data into actionable insights that drive satisfaction, loyalty, and growth.

AREA are committed to delivering high quality, evidence based aquatic education globally. Our story reflects a passion for teaching and helping others gain the knowledge they need to deliver high standards in the aquatic field. We cater for a diverse audience, including beginners, athletes and individuals with mobility challenges, ensuring everyone benefits from our offerings.

ASWIM UK was founded by Alison Bell and Tim Arundel, with support from other swimming professionals to create inclusive teaching resources for swimming lessons. Make your lessons more effective, engaging, and inclusive with SwimPix. Fully waterproof and designed for all swimmers, it allows multiple teachers to instruct simultaneously. Our accompanying resources – Display Boards, Books, and Teacher Sets help create customised solutions. ASWIM UK partners with organisations such as Leisure Trusts, Swim England, Scottish Swimming, and Swim Wales to develop resources for Learn to Swim, Water Safety, and Communication initiatives.

Athleticum® is a trusted provider of premium fitness equipment, accredited training, and studio business support across the UK and Ireland. We represent leading global brands including Spinning®, Gun-ex® Training, AntiGravity® Fitness, CrossCore®, and 4D PRO® Bungee Fitness. Our team delivers expert-led education, tailored studio solutions, and innovative programmes that help operators drive member engagement, retention, and long-term growth. Whether launching a boutique space or enhancing an established facility, we’re here to support your success.

Balanced Body is the global leader in Pilates equipment and education. Our acclaimed Reformers including the Allegro®, Allegro® 2, Rialto and Studio Reformer®, feature our patented springs, rope + loop system and smoothest carriage ride. Our equipment endures everyday use and is backed by industry-leading warranties and customer service. Founded 47 years ago, we develop Pilates equipment and training programmes that best meet customers’ needs. Our in-depth Pilates expertise uniquely positions us to partner with clubs, gyms and wellness facilities.

BODY BIKE UK Ltd is the exclusive distributor for Body Bike International, bringing world-class Danish-engineered indoor cycling equipment to Great Britain and Northern Ireland. We supply premium, high-performance cycles renowned for durability, precision, and Scandinavian design. Our focus is on sustainability and innovation, featuring cutting-edge features like SMART Charge and utilising eco-friendly, recycled materials.

Brass Monkey create commercial ice baths and cold plunges that are more powerful, flexible, and reliable than any others on the market. Designed for spas, gyms, and recovery spaces that demand the best, these ice baths and cold plunges are built to fit, last, and provide peace of mind. With ProCare included, users benefit from expert support, staff briefings, safety guidance, 24/7 monitoring, and maintenance from Brass Monkey engineers whenever needed.

CeraThrive’s dual-device CERA System uses advanced red and near-infrared light technology to support gut-brain balance and cellular health. In just 10 minutes a day, it helps improve digestion, mental clarity, and energy. This non-invasive, science-backed technology delivers targeted photobiomodulation for effective daily nervous system and whole-body support.

Creative Fitness Marketing delivers six week on site campaigns that increase members, cash flow and profitability for gyms and health clubs. Targeting inactive local communities, the team carries all risk and costs, enrolling an average of 225 new members per campaign.

ClubRight is the best-value all-in-one member management platform trusted by over 1,000 gym owners and 3.3m users. Designed to simplify and streamline daily operations, it gives you everything you need to manage memberships, take payments, schedule classes and facility bookings, and grow your business. With powerful built-in tools for sales and marketing, ClubRight helps gym owners save time, boost retention, and increase revenue, making it the smart choice for fitness businesses that want to run efficiently and scale with confidence.

CoursePro is a comprehensive sports management software which benefits coaches from diverse sporting backgrounds. Its user-friendly interface simplifies administrative tasks including taking payments, bookings and conducting assessments freeing up valuable time for coaches to focus on their core responsibilities whilst allowing parents to track their child’s progress.

CoverMe is a management tool that helps clubs, studios, and facilities manage their existing team of instructors whilst helping them find new ones. The CoverMe app is a single channel for communication whilst digitally storing all compliance related documents securely. Our inventive algorithm pinpoints the most suitable cover and finds relevant, local, certified, insured and immediately available instructors.

Dryden Aqua is one of the largest manufacturers of glass filtration media.
As marine biologists, we have a unique knowledge combination and detailed understanding of the biological and physio-chemical reactions in water. This has enabled us to develop and manufacture the highly innovative Activated Filter Media AFM®. AFM® is a self-sterilizing, bio-resistant direct replacement for sand, doubling the performance of sand filters and outlasts all other filter media. Our mission is to provide solutions that have a positive environmental impact. We are proud to provide sustainable and cost-effective solutions for the swimming pool, industry, worldwide.

Earlsmann Lighting designs, supplies and installs energy-efficient LED lighting solutions for sports and commercial spaces, specialising in compliant lighting systems for swimming pools and all indoor and outdoor leisure facilities across the UK.

Echelon has redefined fitness with smart equipment and an immersive membership experience since 2017. Now a global brand across consumer and commercial markets, its connected bikes, rowers, treadmills and more sync with the Echelon Fit app for live and on-demand classes. Echelon has expanded into recovery, AI-powered training and fitness streaming through strategic acquisitions.

EGYM Hussle provides fitness operators with access to new members via major health insurers and companies that want to promote workforce health and reduce preventable illnesses through increased participation in fitness. In doing so, Hussle provides the unique economic engine that underpins the relationship between gym operators and EGYM equipment.

Elevate brings direction, inspiration, and new opportunities for success to every area of the physical activity and fitness sector in a forward-thinking, collaborative environment each and every year. Thousands of decision-makers from gyms, studios, sports clubs, universities, schools, and private practice meet over 200 leading suppliers to discover solutions and product innovations. Be inspired by the largest, most comprehensive, and highly regarded FREE TO ATTEND Education Programme, curated by over 200 expert speakers.

FitnessGenes helps people live healthier, longer lives by translating their DNA into personalised fitness, nutrition, and health plans. Trusted by consumers and health & fitness professionals alike, our science-backed platform empowers individuals to optimise performance and longevity, while giving health clubs, gyms, coaches, and personal trainers the tools to deliver better client results, improve retention, and grow their business.

Good Boost is a social enterprise that works in partnership with community, leisure and health teams to create community-delivered therapeutic exercise and wellbeing programmes. Via a package of AI technology, rugged-waterproof tablets computers and certified training, we provide a ‘plug-and-play’ solution to transform any space into a therapeutic place, improving local health and wellbeing outcomes by supporting a diverse population to move from inactive to active.

GorillaNutrilla brings fresh, customisable protein and other nutrition shake vending to UK gyms. We install, own and service self-cleaning, IoT-enabled machines; operators pay zero capex and earn commission per sale. Proven in four countries, launching in London and expanding nationwide. Our goal: healthier, on-demand wellness fuel that boost member satisfaction and ancillary revenue with no operational burden.

Grenade are the UK’s No.1 best selling protein bar brand and provide a wide range of delicious healthier snacks that have NO compromise on taste. Our high protein, low sugar bars and creamy shakes are guilt-free indulgence and the perfect treat, loved by customers across the UK. In 2026, the brand continues to accelerate category growth through impactful NPD, strategic partnerships and Bold shopper engagement.

Gym Owners Forum is a free community created by gym owners, for gym owners, bringing independent fitness business leaders together through events, podcasts, resources, support, and honest industry conversations. Built around practical advice, shared experience, and real-world insight, it helps gym owners make better decisions, strengthen their business, improve member experience, and grow further together.

Hydrohex is an innovative workout platform that transforms any pool into a virtual aqua fitness studio, catering to both individuals and groups. With high-quality underwater videos, inspiring instructors, and energising music, Hydrohex offers a wide range of fitness classes designed to attract and retain a diverse range of pool users. While aqua fitness is its flagship product, Hydrohex is expanding its underwater technology for educational and entertainment purposes, with the goal of enhancing aquatic offerings through digital innovation. Learn more about Hydrohex at www.hydrohex.com

Layrd Design is an award-winning interior design studio that prioritises creating engaging atmospheres to immerse and connect people. Each project is uniquely designed to resonate with the client's specific community and is future-proofed for lasting impact and limited future expenses. Layrd specialises in creating experiential gym spaces, studios, community areas, cafés, spa facilities and consultation rooms. Working across multiple sectors, from leisure to stadiums and workspaces, Layrd is uniquely positioned to design and fit out large-scale projects and deliver functional spaces that meet the diverse needs of its clients. Sustainability-driven, Layrd meets client requirements with a team passionate about creating interiors that are not only captivating but also environmentally responsible.

Leisure Energy is an award winning leading renewable technology company, energy consultancy and principal contractor and are leading the transition to net zero carbon leisure facilities. We work with leisure organisations and local authorities to ensure their leisure facilities and swimming pools are economically and environmentally sustainable.

Love Recruitment Group is the recruitment partner of choice for leisure, health and fitness operators and suppliers worldwide. From our UK base, we deliver permanent and executive search solutions across Europe, the Middle East, North America and beyond, matching ambitious businesses with the people who help them grow, innovate and lead their markets.

Lovibond® Water Testing has been supplying and manufacturing water testing kits and reagents for over 60 years. We provide reliable, easy-to-use solutions with proven accuracy for pool, spa, legionella, and compliance testing. Supported by expert technical advice and tailored training, Lovibond helps ensure your water testing is accurate, compliant, and fit for purpose.

Lynxight is the AI backbone of modern aquatic operations, setting a new standard for how pools are managed safely and at scale. By transforming standard security cameras into an AI-powered layer, Lynxight delivers real-time alerts for risk mitigation, operational intelligence that enables smarter staffing and planning, and standardised visibility across sites – empowering organisations to operate with greater confidence, consistency, and control.

MacTuffX is the UK’s largest fitness race series for 2026, delivering accessible, community-driven fitness racing across 30 stadium venues nationwide. Featuring 10 laps with 10 functional exercises, our events are designed for all gym members, creating premium race experiences that engage communities and support the growth of local fitness.

Ojmar, founded in 1919 is a Basque company that leads the way in innovative intelligent locking systems, being pioneers when it comes down to battery-free and sustainable smart locks for lockers. They are a true European manufacturer, controlling the entire product workflow in-house from concept and design to manufacturing, commercialisation and service.

PerformX, the UNMISSABLE Business of Fitness Show, returns to the NEC Birmingham on 24-25 February 2027, bringing together the people shaping the future of fitness and wellness. Expect sharp industry insight over 4 stages, prime networking with decision makers and 5,000 industry professionals, hands-on innovation from 120 brands, and the conversations that move the sector forward. A must-attend for anyone who takes their role in the industry seriously.

Pete Cohen is a speaker, coach, author, and behaviour change expert with over 30 years of experience helping people and organisations unlock their potential. Through his STOP 2 THINK philosophy, Pete inspires individuals to slow down, think intentionally, and create lasting change in performance, wellbeing, leadership, and life. 

Power Plate is a global company that utilises innovative science and technology to enhance movement through vibration for accelerated health, fitness, and well-being results to improve quality of life at any age. Using Power Plate is the innovative, timesaving and results-driven way to move better, feel better, and live better.

Prospec is the UK’s leading leisure industry provider of locker, changing and shower room solutions. Established in 1977, Prospec isn’t just another locker and cubicle supplier: it prides itself on being the leading UK provider of high-quality storage and changing solutions, able to design, manufacture and install its products using its own in-house team.

Qualified Trainers is a group fitness operations platform built for gyms and studios. Manage class cover, compliance, payroll and reporting in one place. QT helps reduce admin, improve visibility across your timetable, and gives teams more time to focus on delivering great member experiences.

Recotherm specialise in air handling units that apply controlled fresh air management to maintain optimal humidity levels in pool halls, effectively preventing condensation, maximising user comfort and minimising energy consumption. This innovation delivers the freshest environments and lowest running costs available on the market, which is why you can breathe the difference in swimming pool halls nationwide.

RLSS (Royal Life Saving Society) UK is the UK’s expert in water safety. It prides itself on providing the highest quality qualifications, training, guidance and consultancy to help operators to ensure everyone can enjoy water safely. The first choice for swimming pool safety, over 90% of all swimming pool lifeguards hold an RLSS UK qualification, and the organisation works with over 3,000 swimming pools.

Ruth Lee Ltd is a world-leading manufacturer of rescue training manikins, with more than 20 years’ experience designing water rescue manikins. The Pool Rescue manikin was launched at the RLSS UK IQL conference in 2017 and has since transformed how lifeguards train globally, by creating a more realistic, linear training scenario.

SISSEL® UK delivers innovative movement and training solutions for commercial fitness and Pilates environments. Their latest innovation, the Spinefitter by SISSEL®, is designed to support mobility, posture, strength and recovery. Trusted by clubs and studios globally. SISSEL® UK provides high‑quality equipment that enhances classes, member engagement and long‑term movement health.

Sell My Gym is your one-stop shop for all things gym-related. Whether you're looking to buy or sell a gym, find available units, explore franchise opportunities or resell a franchise, our comprehensive marketplace has you covered. We connect buyers and sellers across the fitness industry, making finding the perfect fit for your business needs easier than ever.

SPATA is the Swimming Pool and Allied Trades Association. Originally established in 1961, it has been known as SPATA since 1971. As a trade association, SPATA works with its contractor and supplier members to set industry standards and to require members to work to a code of ethics. It is very active at home and overseas, sharing good practice with other agencies and national pool and spa associations to benefit its members. It works very closely with SPATEX, the UK’s only water leisure exhibition.

STA is a national governing body for swimming and an educational charity, and is dedicated to the teaching of swimming and water safety. For the last 90 years, STA has worked to deliver the highest standards of swimming teaching, and today represents 17,500 members. It partners with swim schools and leisure operators in the UK and internationally.

SwimaSaurus is a programme that takes pride in its mission to ‘make swimming child’s play!’ Initially, through imaginative storytelling captured in books, with the ability to progress these concepts to the poolside within structured adventures incorporating a qualified swimming teacher to support a child’s journey to water confidence.

Swimathon is the world’s biggest annual pool-based fundraising swim. Taking place in pools across the country every spring, it offers swimmers of all abilities the chance to challenge themselves, as well as their friends and family, to a distance that suits them whilst fundraising for charities Cancer Research UK, Marie Curie and Swimathon Foundation.

Swim England leads and serves an aquatics community – from learners to teachers, athletes to coaches to enable safe, enjoyable and successful experiences in water for all, for life. For more than 150 years, the recognised national governing body has supported its members and clubs and runs qualification and education programmes to develop the workforce.

The D-sign Hub is a creative signage and print specialist delivering high-quality graphic design, vehicle signwriting, branding, printing, and display solutions. With in-house production and nationwide installation services, the company supports businesses of all sizes with tailored, eye-catching visual branding that combines creativity, efficiency, and professional craftsmanship.

Triton Training delivers high-quality, nationally recognised training across the aquatics industry, drawing on over 80 years of combined sector expertise. Alongside our training delivery, we developed Atlantis, a one-of-a-kind digital platform designed to support teachers with lesson planning, professional development, job opportunities and ongoing learning, strengthening standards and sustainability across the aquatic workforce.

Emma Barry, Chief of Trouble. Professional Trouble for the fitness, wellness, and lifestyle industry: catalysing category-defining brands through access, momentum, and strategic connection. If you're not sure where your gaps and opportunities are, that's the first signal. Book a 30-minute Trouble Date to get started.

TRUE Fitness GB supplies all TRUE Fitness and Octane products across Great Britain and Northern Ireland. Founded in 1981, our two core guiding principles are to build the highest quality products and support them with superior service.

VIKON is a next-generation fitness equipment brand developing innovative commercial cardio solutions, including the world’s first self-generating motorised treadmill and advanced constant power training equipment. Combining engineering expertise, energy-efficient technology and premium design, VIKON helps fitness operators reduce energy consumption, create flexible training spaces and deliver a more intelligent training experience.

VirtualRoadShow.online is a portal to transformational education from the best speakers in the fitness industry (using the VirtualRoadShow.APP). With more than 50 speakers combining more than 1,000 years of actual experience in the fitness industry. We bring you a series of live events and on demand – over 100’s of hours of leading fitness industry educational content, allowing you to learn what you want, when you want.

Xn Leisure doesn’t just provide software we become your true partner in optimising and growing your business. Whether you manage a gym, spa, sports facility, or recreation centre, our all-in-one leisure management software simplifies your bookings, memberships, ticketing, and payments while enhancing customer experiences.

Xplor Fitness & Leisure product, Resamania is all-in-one gym management software, with embedded payments and integrated access control, that makes running a fitness facility easier and more profitable. Purposefully engineered to disrupt the status quo, Resamania delivers new levels of speed, responsiveness and simplicity to its customers. Built with best-in-class, smart performance technology, it gives fitness club operators exactly what they need to improve operational efficiencies, supercharge member engagement and grow their fitness facilities, all without compromise.

YMCA Awards is the authority behind industry-ready talent – providing trusted, regulated qualifications that help learners build careers, providers grow, and employers access skilled professionals.