Recotherm welcomes new Commercial Manager
Tina Loveridge has joined swimming pool ventilation experts, Recotherm, as their Commercial Manager.
With extensive experience in commercial strategy, transformation programmes and operational improvement, Tina brings the strategic mindset and people focused approach that will support Recotherm’s evolution. Her passion for continuous improvement, elevating customer experience and empowering teams aligns seamlessly with Recotherm’s ambitious growth plans.
“Recotherm is entering one of the most exciting periods in its 40-year history. As an employee-owned trust, we’re powered by people who care deeply about progress and innovation. Tina joins us at exactly the right time, as we scale our operations, strengthen our market position and prepare for new and exciting expansion. We’re genuinely excited about the expertise and energy she brings to the business.”
Tina’s arrival marks another major step in Recotherm’s ongoing growth and innovation journey. She’s looking forward to joining the rest of the Recotherm team on stand D51 at SPATEX in February to meet new and existing customers.
About Tina Loveridge
Tina Loveridge has over 20 years of experience in commercial development, CRM strategy, digital transformation and cross-functional improvement across complex, multi-division organisations in UK and across Europe. Her background spans sales, marketing, operations, service, management accounting and quality – giving her a uniquely holistic understanding of how commercial performance, people and systems connect.
She has a proven track record in:
Commercial leadership and strategic direction
Sales and marketing optimisation and enablement
CRM architecture, governance and enterprise-wide adoption
Digital transformation across Sales, Marketing, Operations and Service
Systems integration, including CRM, ERP, quoting and customer workflows
Continuous improvement and operational efficiency
Change management and adoption leadership
Data, reporting and insight frameworks that support strategic decision-making
Deeply passionate about the future of technology and the role AI plays in modern business transformation, she actively applies AI-driven thinking across processes, decision-making and customer experience