EGYM Hussle and SLM partner to expand corporate fitness offering
EGYM Hussle and SLM have entered into a long-term partnership that will see 182 Everyone Active venues added to EGYM Hussle’s B2B fitness marketplace.
The collaboration aims to drive increased participation in fitness through EGYM Hussle’s employee benefits service, which is used by major employers and private medical insurers including AXA Health and Bupa.
SLM joins a growing list of major fitness operators – such as Nuffield Health and Fitness First UK – who partner with EGYM Hussle. Following its acquisition by EGYM in 2024 Hussle has shifted its focus entirely to the B2B sector.
“We’re thrilled to be working with SLM to bring their high-quality venues into our network. The extensive reach of the Everyone Active estate will significantly enhance our ability to promote fitness as preventative care and drive up productivity among employees and private medical insurance members across the UK.”
“This is a milestone moment for EGYM Hussle, as SLM becomes the first major public sector operator to join the platform since our acquisition by EGYM - joining the ranks of other industry leaders like Nuffield Health and Fitness First.”
“We’re delighted to be partnering with EGYM Hussle. Their platform provides an exciting opportunity to reach new audiences through corporate and insurance partnerships. We see this as a major growth opportunity that aligns perfectly with our mission to get more people active and improve the health of our communities.”
The recent expansion of the EGYM Hussle network has been supported in part by EGYM’s $200 million growth capital investment, secured in August 2024 from leading investors L Catterton and Meritech Capital – an investment that valued the business at over $1 billion.
EGYM’s portfolio includes the Wellpass corporate fitness network, which connects 17,000 sports partners with 14,000 corporate clients and is used by six million people every month across Europe and the United States of America.
About EGYM Hussle
Hussle is a UK fitness marketplace which partners with employers and private medical insurers to improve employee and policy holder health by providing access to fitness and health facilities. Hussle was acquired by EGYM in 2024 to form the UK arm of the EGYM Wellpass business which also operates in Germany, Austria, France, Belgium and the United States. Hussle was originally founded in 2011 as a B2C business before pivoting post-Covid to focus on B2B markets.
About EGYM
EGYM is a vertically integrated market leader in the fitness and health industry with the vision of transforming healthcare from repair to prevention. EGYM Wellpass partners with companies to improve employee health by providing access to fitness and health facilities. EGYM fitness technologies equips those facilities with smart gym equipment and digital solutions to offer an AI-driven workout experience for people of all skill levels. Corporates benefits from reduced healthcare costs and increased productivity, and clubs from a growing membership base that stays engaged.
About SLM
SLM (Sports and Leisure Management Ltd), which operates under the Everyone Active brand, is one of the UK’s leading leisure operators. Managing over 200 leisure and cultural facilities in partnership with local authorities, SLM is committed to improving the health and wellbeing of communities by providing inclusive, accessible, and high-quality fitness and activity opportunities for everyone.