ATTRACTING MVPs: YOUR MOST VALUABLE PARTICIPANTS
Want more loyal members and a stronger bottom line?
Start here. Every decision your club makes — from the floorplan, to the timetable, to the marketing strategy, impacts your success. But the single biggest driver of long-term growth? How long your members stay.
More specifically, your MVPs – Most Valuable Participants. These high-value members visit their club 65% more often, stay 39% longer, refer friends, and represent significantly higher lifetime value. They are the backbone of a thriving fitness business.
Wondering how you can attract more of them? Our new report MVPs: The New Power Players in Club Growth is a must-read, using insights drawn from the real-world, in-club behaviour of over 2.6 million members in 2024. This isn’t guesswork, it’s a proven playbook grounded in data sourced by external partners and delivered back to you – with actionable steps.
Discover the activities MVPs take part in, and how top-performing clubs are designing experiences that keep MVPs engaged, loyal, and coming back for more. From capacity and contribution hacks to smarter marketing, this report shows you how to build a business that’s not just busy – but truly profitable.
If you’re not focusing on your MVPs, chances are your competitors will be. Can you afford to be left behind?