Beat The Street Exhibitor Trail Announced For 10th Anniversary Elevate 2026
Elevate will mark its 10th anniversary in 2026 with a special interactive activation delivered in partnership with Intelligent Health, the organisation founded by Dr William Bird and creator of the widely adopted Beat the Street physical activity programme.
Taking place at Excel London on 17–18 June 2026, the anniversary edition of Elevate will feature a show-wide Exhibitor Trail designed to encourage attendees to explore the exhibition floor while recognising companies that have supported the event since its launch in 2016.
As part of the activation, Beat Boxes will be positioned at the stands of the Legacy Exhibitors – brands that have been present at every Elevate event over the past decade. Visitors will be invited to locate and interact with each Beat Box during the show, creating a simple and engaging route through the extensive exhibition that highlights long-standing partners while encouraging greater discovery across the show floor.
The concept draws on Intelligent Health’s Beat the Street programme which has been deployed in communities across the UK and internationally to encourage people to move more through the use of gamification and technology. By adapting elements of the programme for the exhibition environment, the activation aims to encourage engagement and movement while reinforcing Elevate’s wider mission to promote physical activity, innovation and collaboration across the sector.
The activation also reflects the long-standing relationship between Elevate and Intelligent Health, which has supported the event since its first year. The collaboration forms part of a wider programme of activity planned to celebrate the show’s 10th anniversary, recognising the organisations and individuals that have helped shape its development over the past decade.
During the event, attendees will be encouraged to visit each of the 15 Beat Box locations across the exhibition floor. A central collection and return point will be located at the Intelligent Health stand, where participants who have visited every location will complete the Trail. Those who finish the challenge will be entered into a prize draw, providing an additional incentive for visitors to explore the show and engage with participating exhibitors.
“Beat The Street will bring a whole new level of fun and interaction to the exhibition floor. Since 2010 we have been working hard to establish Beat To The Street in towns and cities across the UK and abroad to transform every neighbourhood into a thriving, active place through movement and connection.”
“The fun gamification element of Beat the Street will help to encourage delegates to explore areas of the floor that they may not otherwise visit and to win prizes at the same time.”
To support the experience, Beat Box locations will be clearly highlighted within the printed exhibition map in the official show guide. Each legacy exhibitor stand hosting a Beat Box will be marked with a dedicated symbol, allowing attendees to easily identify participating locations and navigate the trail throughout the event.
“Intelligent Health has been a consistent supporter of Elevate across our ten-year history. This year, in addition to running the Exhibitor Trail, Katherine Knight, Director, Intelligent Health will be joining us on the Collaborate Stage, Day 2 to talk about transformational Tech. I urge everybody to talk some time out of their day to join him.”
The Exhibitor Trail forms part of a broader programme celebrating a decade of Elevate. Over the past ten years the event has grown into one of the UK’s most influential gatherings for professionals working across physical activity, health and wellness, bringing together thousands of decision-makers, suppliers and thought leaders to connect, learn and share ideas. The 2026 edition will reflect on that journey while continuing to support the sector’s future through innovation, education and collaboration.
To book your place at the show, visit: elevatearena.com