Left to right: Steven James and Shyam Lakhani
Dynamic Duo Join Balanced Body® UK to strengthen the Brand In The UK
Balanced Body® UK has strengthened its team with the appointment of two new sales professionals, Steven James and Sam Lakhani, as the brand continues to build its presence and support the growing Pilates community across the UK.
Steven James joins Balanced Body UK as UK Sales Account Manager. In his position, James will support small Pilates businesses and individual enthusiasts, helping them to optimise their training spaces with equipment and education solutions tailored to their specific needs. He will also be responsible for managing customer relationships and building long-term partnerships through high standards of service and support.
Based in Nottingham UK, James brings a background in account management and sales roles across the fashion and automotive sectors. He is passionate about contributing to the continued growth of Pilates in the UK and supporting a thriving community as the discipline becomes an established part of the nation’s mainstream fitness landscape.
Shyam Lakhani joins the team as UK Commercial Sales Manager. Based in Leicestershire, UK Lakhani will work closely with operators across the UK commercial fitness sector, expanding Balanced Body’s Pilates equipment and education customer base, positioning the brand as a trusted, best-in-class partner through expertise, integrity and innovation.
Lakhani brings international commercial experience from a leading US-based chemicals manufacturer, where he covered a global territory. In his new role, he will focus on consultative partnerships, supporting customers with equipment and education that will deliver outstanding customer experiences that drive commercial success.
Both new joiners will work alongside Katya Ryzhova, Balanced Body Business Development Manager, UK, forming a dedicated UK-based team to support customers on the ground, across both boutique and commercial environments.
“Steven and Sam bring complementary experience, energy and a shared commitment to serving the Pilates community at the highest level. As Pilates continues to grow in the UK, having a strong, knowledgeable team on the ground is essential. Working alongside Katya, they will help us deepen relationships, better support our customers, and strengthen Balanced Body’s presence as the leading Pilates equipment partner in the UK.”
The appointments reflect Balanced Body’s ongoing investment in the UK market and its commitment to supporting instructors, studios and operators with premium equipment, education and long-term partnership.