The Les Mills 2026 Global Fitness Report uncovers timely insights into consumers’ motivations, barriers and the power couple driving member growth: Strength and Wellness.
A report, capturing five years of consumer mindset shifts, delivers a benchmark to guide fitness operators into the future. The 2026 Global Fitness Report, based on insights from over 10,000 global fitness consumers, reveals a sector that's thriving – and evolving fast. Member engagement is stronger than ever, and so are expectations. The report finds that today’s fitness consumers are informed, empowered, and looking for more than just physical transformation. They want holistic health, mental wellbeing, and experiences that feel personal and connected.
The report dives into critical areas shaping the future of fitness, including motivations and barriers to exercise, the rise of strength training, and the evolution of wellness. For operators and decision-makers, these findings present actionable insights to future-proof your offering and drive retention in a competitive landscape.
The 2026 Global Fitness Report for comprehensive insights into the modern member mindset can be downloaded using the link below.