A reflection on the sport and physical activity sector by David Minton

This interview is from David Minton, Director of the Leisure Database Company who kindly agreed to contribute to the series back in December 2019 when 'Covid', 'Furlough' and 'Social Distancing' were alien and unknown words in our vocabulary.

David is a name that has been in my consciousness for as long as I can remember and when I undertook an MSc in Marketing I would often review some of the many articles that he had written on database marketing, social impacts and technology.

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Let’s use this crisis to shake up tired institutions

In the same way that there is no Planet B, there is also no second body or personal health system, so why are we not looking after both equally? Climate change has jumped onto every political and social agenda and so has coronavirus. So why hasn’t personal fitness?

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Building a Badass Boutique by Emma Barry

For those of you who haven’t heard Emma speak, this book is a must. She writes like she speaks: a machine gun of ideas, passion and wisdom. On stage and on the page, Emma has only one speed and that’s super-fast. So, this book is a godsend for those who need more time to absorb this creative badass genius.

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Japan Tour 2019: Ready, Steady, Tokyo

The Japanese archipelago has 6,852 islands but only about 430 are inhabited; in my 16 visits I’ve been to just 8 islands so far. Although the total land mass of Japan is around twice the size of the UK, most of the country is covered by forest and mountains; as a result 90% of the 126 million population live in very concentrated urban areas.

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Aye AI captain

Ground-breaking technology like Artificial Intelligence and Machine Learning is way ahead of fitness industry practices, desires and dreams. The main reason being many fitness sites currently lack the granular data and infrastructure necessary to obtain real AI.

This means our industry is looking through the rear-view mirror on where it’s been, not where it’s going. This is of no use to the consumer and limited use to the operator.

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David Minton's 2020 vision for the fitness industry

The fitness industry doesn’t need a Tom, Dick, Harry or Hugh…it needs a Greta.

The “Greta Thunberg effect” is infectious; it’s one of the driving forces behind global climate strikes and carbon offsetting worldwide. Whilst climate action is a clear and unequivocal necessity, could all industries learn from the 16-year old?

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Boutique Fitness: Leisure Property Forum Breakfast Seminar

David Minton was invited by Leisure Property Forum to panel their recent breakfast seminar to discuss the booming boutique health and fitness market. Here’s a round up of the event.

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One Small Step

Fifty years ago, astronaut Neil Armstrong took his one small step for [a] man on the moon. Five days prior to the launch of Apollo 11, David Bowie released Space Oddity, a record inspired by Stanley Kubrick’s 2001: A Space Odyssey. The BBC used this track during coverage of the moon landing. 

A spacewalk, it turns out, is more of a climb than a walk.

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Fitness cocktails and boutique cannibalisation

Fitness and technology expert David Minton shares insights from his latest report on the evolution of boutique fitness and explains how technology will help to power ‘Fitness 2.0’

What were the key findings from your recent report on boutique fitness?

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2019 STATE OF THE UK SWIMMING INDUSTRY REPORT - OUT NOW

The 2019 State of the UK Swimming Industry Report reveals that the UK swimming industry has not changed significantly in the last 12 months. 26 swimming pool sites have opened and 27 have closed.

The 2019 report highlights that the industry, over the 12 month period to the end of March 2019, has seen an increase in the number of swimming pools opening and a decrease in the number of swimming pools closing compared to the previous year.

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2019 STATE OF THE UK FITNESS INDUSTRY REPORT - OUT NOW

The 2019 State of the UK Fitness Industry Report reveals that the UK health and fitness industry is healthier than it has ever been. It has more gyms, more members and a greater market value than ever before. Several key milestones have been achieved over the last 12 months. The total UK membership has broken the 10 million mark and the industry is now worth more than £5 billion for the first time.

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Elevate 2019

Yesterday was the opening day of the annual Elevate event at London ExCel. It’s the UK’s largest physical activity trade show and hosts over 350 exhibitors and 300 speakers.

David was a guest speaker and his presentation about the “golden age of fitness” revealed headline stats from the 2019 State of the UK Fitness Industry Report which is due out next week.

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Fifth birthday for the park

The Queen Elizabeth Olympic Park in east London is celebrating it's fifth anniversary this month (April 2019) since re-opening to the public in April 2014. This birthday month provides a timely opportunity to revisit the legacy of the wider concept of creating a dynamic new metropolitan centre for London and develop a place where people can live, work, play and visit.

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Boutique fitness attracts a wide range of investment

London’s growth in both supply and demand for boutique studios has become the fastest growing fitness segment. By the end of October 2018, London had 278 boutique sites with over 400 studios offering 15,806 classes each week. The popularity of this segment, which sets itself apart by offering captivating experiences providing a memorable visit, is detailed in the new benchmark report 2018 London Boutique Studio Report.

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2018 LONDON BOUTIQUE STUDIO REPORT - OUT NOW

The 2018 London Boutique Studio Report shows that the London boutique studio market is rapidly expanding. There are 278 boutique studios across the city: 114 HIIT studios, 111 Mind & Body studios and 53 CrossFit studios. They offer over 15k classes each week and at any one time, 9.6k people could be taking part in a class.

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