230 million fitness members globally unable to attend the gym

2.6bn people, or roughly 30% of the world’s population, are currently living under some form of lock down due to Covid-19. According to the latest statistics this has resulted in 64% of the world’s fitness sites being closed either by decree or voluntary arrangement.

Read More

Let’s use this crisis to shake up tired institutions

In the same way that there is no Planet B, there is also no second body or personal health system, so why are we not looking after both equally? Climate change has jumped onto every political and social agenda and so has coronavirus. So why hasn’t personal fitness?

Read More

David Minton launches global fitness data platform with backing from Vedere Ventures

fitNdata will be launched by David Minton, founding director of The Leisure Database Company. It will combine real-time supply data with consumer fitness data to offer a series of services enabling solutions and insights for global clients.

Read More

Japan Tour 2019: Ready, Steady, Tokyo

The Japanese archipelago has 6,852 islands but only about 430 are inhabited; in my 16 visits I’ve been to just 8 islands so far. Although the total land mass of Japan is around twice the size of the UK, most of the country is covered by forest and mountains; as a result 90% of the 126 million population live in very concentrated urban areas.

Read More

Aye AI captain

Ground-breaking technology like Artificial Intelligence and Machine Learning is way ahead of fitness industry practices, desires and dreams. The main reason being many fitness sites currently lack the granular data and infrastructure necessary to obtain real AI.

This means our industry is looking through the rear-view mirror on where it’s been, not where it’s going. This is of no use to the consumer and limited use to the operator.

Read More

David Minton's 2020 vision for the fitness industry

The fitness industry doesn’t need a Tom, Dick, Harry or Hugh…it needs a Greta.

The “Greta Thunberg effect” is infectious; it’s one of the driving forces behind global climate strikes and carbon offsetting worldwide. Whilst climate action is a clear and unequivocal necessity, could all industries learn from the 16-year old?

Read More

Boutique Fitness: Leisure Property Forum Breakfast Seminar

David Minton was invited by Leisure Property Forum to panel their recent breakfast seminar to discuss the booming boutique health and fitness market. Here’s a round up of the event.

Read More

Peloton is about to IPO

The company’s streaming service, which allows customers to participate in live workouts or stream recorded ones, has been one of the keys to its success, said David Minton, founder of The Leisure Database Company, a market research firm. Those programs have added an element of fun and interactivity to its equipment that rival gadgets typically haven’t had, he said.

Read More

2019 STATE OF THE UK FITNESS INDUSTRY REPORT - OUT NOW

The 2019 State of the UK Fitness Industry Report reveals that the UK health and fitness industry is healthier than it has ever been. It has more gyms, more members and a greater market value than ever before. Several key milestones have been achieved over the last 12 months. The total UK membership has broken the 10 million mark and the industry is now worth more than £5 billion for the first time.

Read More

UK Prime Ministers Influence on Sports Policy 1948-2018

The 1948 Summer Olympics, known as the Austerity Games, took place in London when the country was recovering from war. At this time sports and politics did not mix; Clement Atlee, leader of the Labour Party in 1945-1951, had a mandate to implement post-war reforms but sport was not a priority. As the government had a no sports policy, the Olympics was instead overseen by the British Olympic Authority (BOA) as it is known today.

Read More

Chay's 13-minute circuit

With the days getting shorter and weather getting colder, day-to-day exercises such as walking to the shops will soon be replaced by a quick drive in the car. Instead of having a lovely picnic in the park, you may soon be watching a movie under a blanket.

If you are worried about putting on a few lbs, don't fret! I have you covered. 

Follow this 13-minute circuit, 3 times a week to burn calories and define your muscles over the coming months.

Read More

Calories and losing weight

How many people can say they go a whole day without thinking about calories and losing weight?

Calories are the body's energy source, it fuels you when completing your daily circuit class, and even when walking to the kitchen to make that morning cup of tea. Still we devote so much time to calorie counting…they’re not the enemy, are they?

Read More