ELEVATE 2025 CELEBRATES RECORD-BREAKING SUCCESS AND LOOKS AHEAD TO 10TH ANNIVERSARY
Demand for Elevate 2026 already surging, with over 60% of floor space reserved
Elevate 2025 has officially concluded after two vibrant days at Excel London, 18-19 June, marking its biggest and most impactful event yet. As the UK’s leading trade event for physical activity, fitness, health, and leisure professionals, Elevate welcomed over 6,500 delegates, hosted 200+ brands and delivered an unmatched programme of world-class education and networking.
With more than 8,000 sqm of exhibition space and representation from both established industry leaders and 48 debut brands, this year’s show offered a dynamic glimpse into the future of physical activity. From innovative product launches to powerful discussions across 12 dedicated content streams, Elevate 2025 set a new benchmark for trade events in the sector.
The free-to-attend education programme, featured over 200 speakers across four Elevate-curated theatres; Debate, Generate, Accelerate and Collaborate, plus five partner-led stages including the newly revived FitPro LIVE, Active Kids, Active Aquatics, Technogym Education Theatre and Third Space Academy.
“The response to Elevate 2025 has been incredible. From the energy on the show floor to the standing-room-only education sessions, the response from the industry has been phenomenal. We’re incredibly proud to have created an event that not only showcases the best our sector has to offer, but also drives meaningful conversations and collaboration.
“The feedback from exhibitors and delegates alike has been overwhelmingly positive, reinforcing Elevate’s role as the central hub for innovation, learning and connection. As we look ahead to our 10th anniversary in 2026, we’re more committed than ever to growing with the industry and delivering even more value to our community.”
Highlights included the CEO debate on the Debate Theatre stage, interactive sessions on AI and GLP-1s, hands-on workshops at FitPro LIVE, and a high-level focus on workforce development, innovation and inclusivity.
Alongside the theatres, the exhibition floor was a true showcase of the sector’s breadth and ambition. A diverse mix of exhibitors brought fresh thinking and product innovation to life, from advanced technology and recovery tools to inclusive equipment and performance solutions. Many stands were immersive, engaging and designed to draw in visitors with standout demos, activations and expert insight.
The Future Fit Education Partner Lounge was a consistent hub of energy throughout the two days, packed with meaningful conversations, industry connections and collaboration. It embodied Elevate’s commitment to education and partnership, offering a dedicated space for learning and networking at the heart of the show.
Next year’s event will mark a decade of influence, organisers are already planning new features and expanded offerings to reflect the industry’s continued growth and evolving priorities.
Demand for next year’s landmark edition is already surging, with over 60% of floor space for Elevate 2026 already reserved. The strong early uptake reflects both the success of Elevate 2025 and the industry’s appetite to be part of the event’s special 10th anniversary celebrations.
To stay up to date or get involved in next year’s anniversary edition, visit www.elevatearena.com or contact Lucy.Findlay-Beale@elevatearena.com
