How EGYM is harnessing data to deliver effective personalised programmes at scale
In today’s digital era, data is everywhere. It’s never been easier to collect intelligence, but the real value lies in how that data is mined and applied to deliver better outcomes at scale. At EVOLVE 2025, David Minton, Founder Leisure DB, said: “We all have data. We now need to join the dots. This is exactly what EGYM’s digital ecosystem does.”
EGYM is built on data. At EVOLVE 2025, Tanya Hall, UK Strategic Partnership and Tender Manager, EGYM, joined a panel entitled Data as DNA. A fitting theme since data is the lifeblood of EGYM’s AI-driven, open ecosystem and has been since the company’s inception.
Every time someone enters the EGYM Ecosystem, anonymous data is collected, which builds a rich bank of intelligence around user behaviours, training preferences, and performance outcomes. This powers the design of outcome-driven, AI-powered programmes that address long-term health conditions like metabolic dysfunction and compromised immunity, while also enabling hyper-personalised training plans for every individual.
EGYM applies billions of collated data sets to deliver evidence-based health interventions at scale. According to Diabetes UK, 5.8 million people in Britain live with diabetes, 90 per cent of whom have type 2, a condition that can often be reversed through lifestyle change, including intentional exercise.
In 2018, EGYM launched Metabolic Fit, a data-driven programme proven to help regulate blood glucose. Using automation, operators can seamlessly prescribe and manage bespoke training plans for people with metabolic conditions, including type 2 diabetes.
Built entirely on EGYM’s data engine and underpinned by billions of data points from global users, the programme delivers incredible results. A review by the University of Leipzig in Germany found that, after six months of using EGYM’s prescribed training once a week on EGYM’s Smart Strength Series, 39 per cent of participants were no longer clinically classified as diabetic.
These outcomes prove that EGYM’s data-led ecosystem is delivering clinical-level results in a community setting, positioning gyms as a vital component in tackling some of the country’s most prolific lifestyle diseases.
EGYM’s open ecosystem connects its smart equipment, apps, digital tools, and corporate wellness solutions with more than 200 third-party fitness and health technologies. It’s the most comprehensive, connected gym ecosystem in the world, enabling gym operators to deliver truly inclusive, effective, personalised training for everyone.
Data makes this possible. AI makes it scalable. EGYM makes it seamless.
To find out how EGYM could help your gym scale its influence and impact: