Keep more members for longer: New resource from Xplor Gym
New resource for gym operators to support profitable growth in 2026.
Retention is key to a profitable gym business. Put simply, keep more members for longer and you’ll grow member lifetime value to earn more from each member.
Recent research from gym management software leaders, Xplor Gym, found that 4 out of 5 gym operators in the UK face some sort of retention challenge.
Most commonly, operators cite struggles keeping members motivated, resource limitations, and high competition as the biggest retention challenges.
Positively, there’s lots that operators can do to improve retention. And, often, the most impactful tactics are small changes that can be made over time with limited resource requirements.
To help, the team at Xplor Gym has just published the Supercharge Gym Member Retention Playbook.
This FREE resource gives actionable ways to get more members to keep coming back for longer. Strategies and tactics covered include:
Welcoming and motivating members
Training and empowering your team to engage members
Putting tech to work to create stronger connections
Optimising performance and operations to reduce drop off
Plus, much more!