CUSTOMER Profiling

- Defining your Customer to enable Key Marketing Decisions


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Analysing members through the Mosaic Segmentation System provides leisure operators with a full understanding of the type of customers currently being attracted to a facility. These powerful insights can help to create marketing messages that are on point and clearly targeted to the typical membership of a facility.

 

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Mapping where customers live in relation to a facility provides an understanding of the geographical spread and any specific concentration of customer types.

 

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By calculating the distance and drivetime customers travel to reach their facility, we can provide a meaningful appreciation of the geographic pull of a site which forms the basis of defining a core catchment area. 

 

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We compare the demographic profile of customers to the population at large. This provides an understanding of how well a facility is penetrating the local area and which Mosaic segments perform better.

 
 
 

 For more information, please contact Natalie on 020 3735 8494 or email natalie@leisuredb.com.