CUSTOMER Profiling

- Defining your Customer to enable Key Marketing Decisions


Analysing members through the Mosaic Segmentation System provides leisure operators with a full understanding of the type of customers currently being attracted to a facility. These powerful insights can help to create marketing messages that are on point and clearly targeted to the typical membership of a facility.



Mapping where customers live in relation to a facility provides an understanding of the geographical spread and any specific concentration of customer types.



By calculating the distance and drivetime customers travel to reach their facility, we can provide a meaningful appreciation of the geographic pull of a site which forms the basis of defining a core catchment area. 



We compare the demographic profile of customers to the population at large. This provides an understanding of how well a facility is penetrating the local area and which Mosaic segments perform better.


 For more information, please contact Natalie on 020 3735 8494 or email