The Leisure Database Company is a leading independent specialist in the leisure sector, providing key market intelligence and analysis across the fitness industry. Established over 30 years ago, the company works with a wide range of fitness operators, suppliers, consultants and investors in a variety of different ways.


These include customer profiling, latent demand estimates, new site analysis, industry reports, statistics and data licences. In addition we also offer bespoke consultancy, media commentary plus presentation content and delivery on the latest trends and insights.


2019 UK Fitness Stats:

7,239 gyms

10.4m members

£5.1bn market value

2019 UK Swimming Stats:

3,170 swimming sites

4,559 swimming pools

£4.58 public swim fee

2018 London Boutique Stats:

114 HIIT studios

111 Mind & Body studios

53 CrossFit studios