We’re passionate about leisure market intelligence because we know that an understanding of your target market and customers enables good decision making, better investments, better strategies for success and happier, more loyal customers. All of which lead to a greater competitive advantage!


We seek to maximise your business potential in the leisure market. Providing the best market data, the best site and customer analysis and the best advice to develop your customer potential, we are the leading leisure market intelligence specialists.


2019 UK Fitness Stats:

7,239 gyms

10.4m members

£5.1bn market value

2019 UK Swimming Stats:

3,170 swimming sites

4,559 swimming pools

£4.58 public swim fee

2018 London Boutique Stats:

114 HIIT studios

111 Mind & Body studios

53 CrossFit studios