Site Analysis & SUPPLY DEMAND

- Identifying Gaps in the Market for Competitive Advantage


Using our unique supply demand model, our latent demand reports take into account competition and demographics, giving our customers the most accurate and robust estimation of potential membership at any fitness facility in the UK.



We can analyse the core catchment area for any fitness facility, giving population figures and a review of the local demographic. This provides an understanding of the types of people living and working in the local area and can indicate specific target opportunities. 



We can highlight and map all open and planned fitness facilities within an area providing an overview of the competitive threat and allowing for informed decisions to be made on the location of a facility. 



By analysing the age, gender and ethnicity in any given core catchment area, we can provide an insight into potential markets, aiding strategic decision making on membership offers and programming within a facility. 


For more information, please contact Natalie on 020 3735 8494 or email