seca Accelerates Momentum in the UK Fitness and Sports Performance Sector
seca continues to build momentum across the UK fitness and performance landscape in 2025, strengthening its presence through strategic partnerships, expanding adoption of its seca TRU body composition range, and joining influential business networks such as the Stoke City FC Business Partnering Programme.
While the partnership with Stoke City FC marks an important milestone, it forms part of a much broader strategy focused on positioning seca as a trusted measurement and analysis partner across elite sport, commercial fitness and high-performance environments.
Expanding partnerships across elite sport
In recent months, seca has been working closely with a growing number of Premier League football clubs, as well as organisations across rugby and professional boxing, where accurate body composition data plays a critical role in performance optimisation, athlete monitoring and long-term health management.
These collaborations reflect increasing demand for reliable, medically validated body composition analysis within professional sport. Clubs and performance teams are seeking deeper insight into muscle development, fat mass, hydration trends and physical readiness, moving beyond traditional metrics such as body weight alone.
seca’s TRU systems have gained traction in these environments due to their speed, repeatability and clinical-level accuracy, enabling teams to gather meaningful data in under a minute while maintaining consistent measurement conditions across squads and seasons.
Driving innovation through the seca TRU range
At the centre of seca’s growth in the fitness world is the seca TRU body composition ecosystem, which has been designed to bridge the gap between medical-grade measurement and practical, everyday use in gyms, studios and performance centres.
The TRU range includes multiple models tailored to different operational needs, all built around multi-frequency bioelectrical impedance analysis and cloud-based data interpretation. Facilities using TRU technology are able to provide members and athletes with clear insight into changes in muscle mass and fat mass, supporting evidence-based training decisions.
In 2025, seca further strengthened this ecosystem with the introduction of the seca TRU Companion, a digital interface that enhances how body composition measurements are presented and explained. The Companion supports onboarding, visualises results in an accessible format and allows facilities to integrate their own content, helping translate complex data into meaningful understanding at the point of measurement.
From elite sport to commercial fitness
While elite sport continues to be an important area of growth, seca’s momentum is equally evident in the commercial fitness sector. Health clubs and studios are increasingly adopting body composition analysis as a core engagement tool, supporting member retention, personal training services and long-term behaviour change.
seca’s approach aligns with this shift, focusing not only on measurement accuracy but also on how data is communicated and embedded into the member journey. Tools such as the TRU Companion reflect this emphasis, supporting self-guided interaction while maintaining consistency and clarity across facilities.
Business partnerships and industry engagement
seca’s inclusion in the Stoke City FC Business Partnering Programme complements its wider engagement strategy, connecting the company with regional and national organisations operating at the intersection of sport, health and leisure. These business networks provide opportunities to exchange insight, explore collaboration and contribute to the evolving sports and fitness economy.
Rather than representing a standalone initiative, the Stoke City partnership sits alongside seca’s broader activity across football, rugby, boxing and fitness, reinforcing its role as a measurement partner across multiple performance contexts.
Looking ahead
As data-driven training and health monitoring continue to shape the future of fitness and sport, seca remains focused on supporting professionals with tools that combine scientific rigour with practical usability. Through expanding partnerships, continued innovation within the TRU ecosystem and growing adoption across elite and commercial environments, seca is strengthening its position as a key player in the evolving fitness world.
The coming months are expected to see further collaboration across sport and leisure, as demand for accurate, actionable body composition data continues to rise.