People & Planet - Health Club Magazine Issue 8

Generations rarely have the opportunity to reset public opinion and effect behaviour change for good. Post pandemic two unequal movements have a lot in common and will be the focus of governments for some time.

The way we think about the future of the planet and our own health will see planetary health at the heart of personal health for years to come. There are four numbers we should consider, 50 billion tons and zero, for climate change, and 150 minutes and zero for personal health.

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Big Numbers

Just a few weeks ago I was writing and talking about the ‘golden age’ of fitness. The prelapsarian innocence of fitness, when all sectors across the industry were growing.

Then two decades of growth disappeared in just two weeks when all fitness sites closed.

Trend data, built up over many years of auditing the industry, shows fitness to have been recession-proof, but the immediate impact from the coronavirus is far worse than any recession.

Now is the moment of all moments for the fitness community to outfox the lockdown with innovative ideas, since measures to prevent the spread of COVID-19 closed down society as we know it.

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Connecting the World to Wellness

Hosted by David Minton, Director at LeisureDB and David Caygill, Head of Innovation at Iris, alongside a panel of industry experts.

Together, we’ll:

Delve into the technology that’s disrupting the marketplace. Reveal the businesses that are innovating to future-proof themselves and discover how brands are attracting new audiences in the age of digital and social.

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