Vedere Ventures has announced that it is investing in new global fitness data platform fitNdata.
Original Source: Health Club Management
fitNdata will be launched by David Minton, founding director of The Leisure Database Company. It will combine real-time supply data with consumer fitness data to offer a series of services enabling solutions and insights for global clients.
Minton says little is currently known about the number of fitness properties worldwide and fitNdata will create a “new fitness data platform” to spot trends and answer questions that will inform business case planning.
Speaking exclusively to Health Club Management, Minton said: "I'm personally delighted to be launching fitNdata , as it's the next big step in my life's work. To be able to raise the standard and change the reputation of fitness data globally is an exciting prospect, not to mention the value and insight it will bring, and the changes it will facilitate within our industry and fitness economy.
“I know Vedere Ventures will be able to help drive new revenue models resulting from the fitness data economy.”
Vedere Ventures is a mergers and acquisitions, advisory and boutique private equity firm focused on fitness and technology. The company is led by CEO, Bryan O’Rourke and has 14 partner companies operating businesses focused on fitness and tech.
O’Rourke said: "Big data will transform the fitness industry in the years to come. It feels great to help make a positive impact."
This investment marks Vedere Ventures sixth deal in the past four years, with a portfolio including companies such as Motosumo, EcoFit Networks, VertiMax, Fitness24Seven Thailand, and Textey, among others.
Partner in Vedere, Robert Dyer, said: “Our group understands the increasing value of insights that will come from big data. Our efforts support initiatives that will make a big difference for our industry."
fitNdata will be sharing more information at its global premiere during the IHRSA convention, to be held at the Omni Hotel on 19 March 2020, in San Diego.
About fitNdata
fitNdata is a start-up from the UK based The Leisure Database Company and fitness leader and entrepreneur David Minton. The business will create a new fitness data platform that combines a variety of data, including real-time supply data and consumer fitness data to deliver unique services and insights for global fitness brands.
To learn more visit The Leisure Database Company
About Vedere
Ventures In addition to advising clients in strategic transactions, Vedere Ventures has made investments in health club, fitness, and technology companies in Europe, the Americas, and Asia. Mr. O'Rourke and his partners, including Robert Dyer, and other notable leading health club and fitness industry professionals, have advised leading global brands in fitness, health clubs, and related technologies for several decades.
To learn more visit www.vedereventures.com
About Bryan O'Rourke
Mr. O'Rourke serves on the board of directors of the global health club industry association IHRSA and serves as chairman and CEO of the Fitness Industry Technology Council. He has a background in finance, marketing, business development, and M&A and has been advising firms on strategic transactions and initiatives in a variety of industries for the past 30 years. He has active investments in fourteen operating companies, has written six books with colleagues in the fitness and health industry, and keynotes on consumer and technology trends in health, fitness, and technology around the world.
To learn more visit www.bryankorourke.com