Our 2022 Audit is Starting Now!

That’s right – you heard it here first! Throughout January & February, we have our team of experienced researchers contacting all UK leisure venues seeking to validate & update the existing data already held.

We are unique as we’re the only company, worldwide, that audits the whole industry. We are in touch with around 7,000 sites annually at least once, confirming, collecting and updating the information. However, due to lockdowns the last full audit took place pre-covid in early 2019, so the current audit is a huge undertaking! Whilst we begin calling sites, it is important for all operators to be reassured that all data provided is anonymised and aggregated. No data on individual sites or operators is ever shown in the report.

Timing is now everything and we’re keen to complete the current audit as soon as possible, so we can move ahead and produce the highly anticipated 2022 State of the UK Fitness & Swimming Industry Report.

So, we are calling for the support of the industry to help us complete our Audit. Please do let your venues know to expect our call and to help answer the handful of questions being asked – it really does only take a couple of minutes and will help provide vital, aggregated industry insight, which post-Covid, is now more critical than ever.