‘Winning The War On Attrition’ report – OUT NOW
Ever feel tempted to ignore retention and just focus on signing up new members? You wouldn’t be alone!
For many gym owners and operators, it feels easier to focus on acquisition. Yet, if you’re serious about growing your business you need to focus on attrition and retention.
The team at Xplor is here to help. In partnership with industry experts, including Guy Griffiths (GGFit) and Julie Allen (Active Insight), we’re bringing you the ULTIMATE resource to tackle attrition.
Using Xplor data, we’ve analysed why 370,000+ gym, fitness and health club members in the UK and Ireland cancelled over a 6+ year period.
Key findings from the ‘Winning The War On Attrition’ report include:
Over half of cancellations happen silently – members quietly quit without telling clubs why
More members are cancelling for cost-related reasons in 2022 and early-2023 compared to previous years
Members typically stop visiting 5 months before cancelling
Inductions can increase length of stay by 4 months, but are often falling short of expectations
The data insights are really useful for clubs to understand and benchmark themselves against in terms of how and why members are cancelling, and what happens before they cancel.
Then the advice and takeaways, plus spotlight sections, add heaps of value that any operator will be able to use in their club to reduce drop-out, build a more loyal membership base, and grow their business.”
“This FREE report is a must read for any gym owner or operator.”
‘Winning the War on Attrition’ Report AVAILABLE NOW
Download your FREE copy today to see all the exclusive insights and practical resources to help you conquer member engagement and motivation to unlock eating growth.
